A Golf Revolution
Filed in archive Golf Business on January 26, 2009
Peter McEvoy is on the verge of something huge.
Peter is a former England amateur champion - in fact, he's won just about every amateur tournament and cup that means anything in the game, both as a player and team captain - turned course designer and marketer.
He is also the brains behind PowerPlayGolf, the first major modification to the game of golf in decades.
I have written about PowerPlayGolf before in this space, changed my thinking on it 180 degrees and now believe it could be the critical component to reviving the sport at the recreational level.
Rather than go into details here about what it is, I refer you to the website for full details.
What I want to do instead is invite you to listen to my interview with Peter in which he talks about the thinking behind PowerPlayGolf, its enormous worldwide growth in 23 months and its vibrant future.
We talked at length, so I have created essentially two parts. Tomorrow, we will resume our conversation and Peter will describe his course design work as it relates to PowerPlayGolf and the potential for major TV deals around the world.
Part one today runs 11 and a half minutes and you can download by clicking the link below!
powerplay_golf mcevoy 1.mp3
Permalink: A Golf Revolution
Tags: golf golf courses 18 hole golf courses 9 hole golf courses powerplay golf peter mcevoy sporting conc
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Response from:
John Kelly
(01/28/09 6:20am)
Response from:
Chris
(01/28/09 9:22am)
I think you're quite right, John; PowerPlayGolf does address some pressing issues with the game - not just in countries where golf has a high profile but also where golf is still emerging like India, China, other areas in Southeast Asia and Eastern Europe. These parts of the globe are beginning to enjoy a taste of the "good life" thanks to their growing economies. That means a growing middle class that wants to enjoy different pastimes. Of course, those economies have been hammered by the deepening global depression but that's all the more reason for them to embrace PowerPlayGolf. 9 holes are just cheaper to build than 18. So, yes, you are on the money when you say it's in all our interests for it to be successful!
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Personally, if nothing else I think PowerPlay Golf shows that people as influential as Peter McEvoy have identified a potential crisis for golf in its 'traditional' form - that of dwindling participation and a lack of 21st Century appeal - and realised that something has to be done.
Plenty of people in the golf industry are working well to make the sport more accessible and more inclusive - but that isn't enough for today's generation.
It simply has to have more 'sex appeal'. Of all initiatives, PowerPlay Golf probably has the best chance of making this happen.
It's in all our interests for it to be successful.