GM Dumps Tiger
Filed in archive Golf Business on November 24, 2008

Courtesy: autoblog.com
8 million dollars. Car companies spend that on Super Bowl advertising. Or flying executives around the country on corporate jets.
They dish out cash like that for fancy smoke-and-mirrors displays at auto shows around the planet.
But 8 million bucks was a pill too big for struggling General Motors to swallow and, today, they axed the last year of their 5 year deal with Tiger Woods worth a total of 40 million.
Frankly, I've never understood why GM would sign Tiger to push Buick, a brand that is associated with old retired white guys.
But, then, that's why General Motors would pay a marketing company millions - to figure out the un-figureable, so to speak.
This is a sign of the "new times" where deflation is gaining steam and consumers have zipped their wallets shut, where economies are grinding to a halt, commodity prices are plunging (gas prices in the U.S. have fallen for 68 straight days, now) and the layoffs are just beginning, folks.
And it is just the tip of the iceberg for professional golfers.
The LPGA is reducing the number of tournaments it plays next year. Tour boss, Carolyn Bivens says the prize money will drop from over 60 million to around 55 million next year.
The LPGA, unlike the men's PGA Tour, is a truly global golf show. How will the PGA Tour avoid the same fate or worse when it depends so heavily on American companies?
The simple answer is it won't.
Golf tours and playing professionals will be seeing sponsorships flying out the window in the weeks and months to come.
It's the new reality.
Permalink: GM Dumps Tiger
Tags: golf golf professionals golf tours golf sponsorships tiger woods and buick tiger and general motors
Vote for GM Dumps Tiger:
|
Rating: 6.67 out of 3 vote(s) cast.
|
Response from:
marc johnson
(11/25/08 9:26am)
Response from:
Cris Cohen
(11/25/08 11:25am)
I'm guessing this means that GM is now looking for budget celebrities, like someone who was an extra in "Law & Order" or some sort of trained animal. "General Motors: Now accepting less than the best."
Response from:
chris
(11/25/08 2:48pm)
Hey Cris - My hunch is they won't go for anyone - animal, vegetable or mineral - for a long time. This patient may be getting last rites rather than a surgical procedure. And, as for you, Marc Johnson, post your comments where they are most appropriate; I have written extensively on golf videos in the past. Flog your stuff there.
Response from:
gerald soligate
(12/03/08 12:29am)
Buen día,
Contactar con vosotros porque éstoy interesado de comprar espacio de publicidad en vuestro sitio de web - www.eagleparbirdie.com
Quisiera tener un enlace de texto o un pequeño aviso en su sitio. Por favor infórmeme cuál sería el precio por un aviso de ese tipo.
Saludos cordiales
Good day,
I am contacting you because I am interested in buying advertising space on your web site - www.eagleparbirdie.com
I would like to have a text
link or a small banner on your site. Please advice what will be the price for such advertising.
Gerald Soligate
Contactar con vosotros porque éstoy interesado de comprar espacio de publicidad en vuestro sitio de web - www.eagleparbirdie.com
Quisiera tener un enlace de texto o un pequeño aviso en su sitio. Por favor infórmeme cuál sería el precio por un aviso de ese tipo.
Saludos cordiales
Good day,
I am contacting you because I am interested in buying advertising space on your web site - www.eagleparbirdie.com
I would like to have a text
link or a small banner on your site. Please advice what will be the price for such advertising.
Gerald Soligate
Response from:
Walt B.
(12/05/08 4:06pm)
Can you imagine the screaming if GM had not cut the contract with Tiger and were begging congress for billions? I saw a late night comedy gig recently that said GM had to cut Tiger because they didn't resemble him at all. He is young, strong, and a winner, and GM is none of these... or something like that.
Tiger will continue to prosper, and as long as he's around, golf will do pretty well. GM may not make it. Unthinkable even just a few years ago.
Thanks for your columns. Very interesting.
Tiger will continue to prosper, and as long as he's around, golf will do pretty well. GM may not make it. Unthinkable even just a few years ago.
Thanks for your columns. Very interesting.
| RSS | |
|
| |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Follow us on Twitter! |
Most Popular
Best of
Did you know
European Tour
Golf Business
Golf Courses
Golf Equipment
Golf Fitness
Golf Humor
Golf Instruction
Golf Interviews
Golf News
Golf Travel
Golf Wanderings
Information About
Misc
Quick introduction
US Open

I like to think this video and those to follow will become all the rage (outrage might be more like it).
I'm sure some will get a kick out of it, some might get mad, some will howl with sarcasm. What I'd really like to see is a scientific test facility put it to the test.
I'd LOVE some feedback. And think about SUBSCRIBING. That way you'll receive updates as I put more of these up.
www.youtube.com/watch?v=YeF2ql8WI8w
AND
I know he's my son, but this video is great...
www.youtube.com/watch?v=4yrLlTnzeHI