Courtesy: daylife.com

We're living in a bubble in the western world. Climate change is something that we see on the news but something that few of us have had to experience in a negative way.

That is going to change. The question is whether it changes sooner or later. But change, it will. And Water appears to be about to lead the way.

When companies experience tough financial times, they cut the marketing and advertising budgets.

When nations experience tough climatic times, they will issue decrees - maybe even laws - curtailing the use of water.

There's a disturbing and portentous report out from the Stockholm International Water Institute describing how precarious global water conditions are now and how much worse those conditions will become.

Read it over and if you don't think golf courses, the golf industry and the many millions of people whose livelihoods depend on golf won't be hit hard, then I invite you to stick your head back in the sand.