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If I Were A Rich Man...

Filed in archive Golf News by Chris Henry on September 06, 2007

If I Were A Rich Man...


There may be a very good reason why the game's top players are taking turns skipping out on Mr. Finchem's party called the FedEx Cup.

Money.

Of course, that was the giant carrot dangled before the noses of the players all season long, urging them forward like pack-mules.

But it might also be why it's not working.

Golf Digest has published a list of the top 50 money earners in the game today. They include money won on the course and money made through endorsements, bonuses, appearance fees, corporate outings, etc.

That money is huge. At least double what a player makes on the course.

In Tiger's case, he makes 8 times as much money off the course as on.

So, these guys aren't that hungry for MORE MONEY. Woods told NBC after he finished his round on Sunday that winning is what it's all about.

But even he knows you can't expect to win week after week. So, what's the motivation for the top players to compete in four straight FedEx Cup events?

Off-course earnings aren't freebies, by any means. Appearance fees are earned when you make an appearance; corporate fees are paid when the TV commercial spots are shot or when the golf outings are completed.

All these things take time. Away from the course. On off-weeks, when the top guys aren't playing, they're not at home watching their colleagues on wide-screen TV. They're still working.

It's a different world of golf from the one that existed only 47 odd years ago when a golfer lived and died by his or her winnings.

Then, along came Mark McCormack and that all began to change. McCormack, founder of International Management Group, was the young lawyer who landed the first endorsement deals for Arnold Palmer and Jack Nicklauslinks. Other golfers soon followed suit when they saw what Arnie and Jack were making.

The off-course business is way up in the stratosphere now. Even McCormack must be shaking his head in awe.


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Permalink: If I Were A Rich Man...
Tags: golf  earnings  golf  money  golf  millionaires  endorsements  golf  tournament  purses  2007  stack+tilt 

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Related Entries:

Lights! Camera! Power Failure! - 08 October 2007

Honest Johan - 21 October 2007

Consumer Golf: A Tale of Two Currencies - 29 October 2007

Finchem's Memo - 13 November 2007

Winter Made Easy - 27 November 2007

The Decline and Fall of Recreational Golf - 26 February 2008

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