Courtesy: PowerPlay Golf UK

PowerPlay Golf is turning into a real juggernaut.

You'll recall, if you read this space with some frequency, that PowerPlay Golf is a unique and novel approach to the game that combines a much shortened timeline for play and a format designed to encourage excitement and fun.

This simple formula is rapidly becoming a magic formula.

Yesterday, the World Golf Foundation announced that it was partnering with PowerPlay Golf to roll out the concept in the United States.

This is a huge nut cracked. Entry into what is without question the largest market (and marketplace) for golf in the world is no small success.

PowerPlay Golf now has profile in 16 countries around the world.

But there is one over-arching reason why the World Golf Foundation saw fit to "quarterback" PowerPlay Golf in the U.S.

The WGF is mandated to introduce and spread the sport across a wide spectrum of the population, bringing new golfers into the game.

This has been a difficult task in the past, what with shifting demographics, a belief that golf is a tough game to learn, the costs of equipment and greens fees and of course, that time element again: at least 4 hours to play 18 holes - and that's if you are a regular player.

Clearly, the WGF sees PowerPlay Golf with its risk-reward scenario as having the strong appeal needed to grow the game in the United States.

And I believe that the WGF also sees PowerPlay Golf as a financially viable option for new golfers. After all, 9 holes are cheaper than 18 and everyone needs a price break right now. Boy, do we.

Great ideas that become reality always have common elements. They are timely, unique and broad-based in their appeal.

PowerPlay Golf has all those and much more since it can piggy-back on the enormous number of golf courses around the world and specifically in America.

This is one great idea that is set to soar.