Scotland Grows the Game
Filed in archive Golf Business by Chris Henry on April 04, 2008

Courtesy: Scotland Golf Tours
Scotland is bracing for a rush of major golf events to its shores.
And various Scottish bodies are undertaking some high-level marketing efforts to wring the maximum advantage out of the opportunities.
But the golf scene in Scotland is much, much bigger (their famous public courses notwithstanding) and a variety of tourism and golf-focused organizations are working in harmony with each other to achieve their collective goals.
It's a perfect example of how to market golf properly and keep the game growing at the grass-roots level all at the same time.
In other words, it's an object lesson for all golf organizations, big and small.
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